Australia’s leading rugby player and Queensland’s Australian of the Year, Mr Johnathan Thurston, today spearheaded a multi-pronged media campaign, aimed at preventing young Australians from becoming addicted to smoking.
The campaign to run on television, radio, newspapers and social media: ‘Stop Smoking Before it Starts’ was filmed with Mr Thurston and a group of young players in Townsville.
There was a clear message for Queensland political parties to make a pre-election commitment to raise the age of tobacco purchase from 18 to 21.
“The driving force, behind me being part of this campaign, is that I have three young daughters and I want all state governments to take the initiative and raise the age of when we can buy cigarettes from the age of 18 to 21,” Mr Thurston said. “I’m hopeful that when my kids grow older they won’t ever have to be around smoking.“
That initial capital is being leveraged to reward collaboration across the global cancer community and to accelerate research breakthroughs and improve prevention, detection and treatment including access to lifesaving clinical trials.
One of the biggest causes of preventable cancer is smoking. ECI’s first mission is to put an end to the extreme, and unnecessary suffering and death caused by smoking. It is calling on State and Territory Governments to stop young people from legally accessing tobacco products until they are at least 21.
“We know that 90% of adult smokers start before 21. By the time they reach 21, they are hooked, “ Mr Forrest said. “We know that if we can stop them smoking until then, they are unlikely to ever smoke.”
“Mr Forrest said the economic and health cost to Australian taxpayers was immoral, with a $31.5 billion hit to the nation every year.
“When you consider that taxpayers only get back $10 billion in taxes from big tobacco, that is a $20 billion loss every year. That could build 20 state-of-the-art hospitals each year.”
Mr Forrest said his Minderoo Foundation was proud to stand shoulder-to-shoulder with a great Australian, such as Johnathan Thurston, who wanted a better, healthier future for Australian children.
“Johnathan is an incredible role model. We want, and need, our politicians, particularly those in Queensland, to listen to him and stand up for the health and wellbeing of our young people.
Mr Thurston said when he was a teenager, a lot of his friends started to smoke and now they are ‘hooked for life’.
“We owe it to our kids, to keep them healthy by keeping them away from cigarettes,” Mr Thurston said.
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